Analyzing Website Choice Using Clickstream Data: Revision history

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24 December 2023

  • curprev 03:1103:11, 24 December 2023SatoshiNakamoto talk contribs 1,788 bytes +1,788 Created page with "Title: Analyzing Website Choice Using Clickstream Data Research Question: How can clickstream data be used to understand and predict user choices in advertising-supported Internet markets? Methodology: The study uses clickstream data from Plurimus Corp., a company that collects data on user activity on various websites. The data includes the websites visited by a panel of users, the order in which they arrived at the sites, and other demographic characteristics. The st..."