The Impact of Internet Radio on Content Diversity

Title: The Impact of Internet Radio on Content Diversity

Research Question: How does the advent of Internet radio affect content diversity in the broadcasting industry?

Methodology: The study uses empirical data to examine the diversity of programming available on Internet radio. It compares this diversity with traditional over-the-air broadcasting and assesses the potential impact on audience choices.

Results: The research found that Internet radio has significantly increased content diversity. It has led to a vast array of programming formats and an increased number of radio stations available to listeners, even under related ownership. This diversification complements traditional radio and provides more overall diversity to audiences.

Implications: If Internet radio is found to be adding significant diversity to the radio broadcasting universe, regulators could consider relaxing the ownership rules that currently govern the radio industry. This would allow for more competition and potentially lead to further diversification in the industry. However, it's important to note that this relaxation would depend on the findings of the study and the overall impact of Internet radio on the industry.

Link to Article: https://arxiv.org/abs/0109046v1 Authors: arXiv ID: 0109046v1