The Consumer Product Selection Process in an Internet Age

Title: The Consumer Product Selection Process in an Internet Age

Research Question: How can we improve the consumer product selection process in an internet age?

Methodology: The study used a combination of qualitative and quantitative methods to analyze the consumer product selection process in an internet age. It involved surveys, interviews, and data analysis to understand the challenges consumers face when shopping online and to identify potential solutions.

Results: The research found that while the internet has widened the global marketplace, shopping online can be frustrating due to the lack of access to all desired options and difficulties in sorting through the vast amount of information available. It also found that consumers often lack the necessary skills and knowledge to effectively navigate the internet and make informed purchasing decisions.

Implications: The study suggests that policies should be implemented to ensure equal access to all desired options for consumers, facilitate the sorting of options, and define a buyer's search profile. This includes prohibiting misleading claims of coverage, imposing access rules on dominant firms, and encouraging appropriate disclosure rules for a hypertext medium. Additionally, collaborative filtering data and network effects should be managed to prevent sabotage and ensure the effectiveness of online shopping.

In conclusion, the research highlights the importance of improving the consumer product selection process in an internet age to enhance consumer satisfaction and ensure effective market competition.

Link to Article: https://arxiv.org/abs/0109114v1 Authors: arXiv ID: 0109114v1